@AAA
APM

This project is a 3-day product thinking sprint on CRED to diagnose funnel drop-offs and design a strategy to improve first-week activation and retention. I mapped the end-to-end funnel (Acquisition → Activation → Engagement → Retention → Monetization) and identified the key post-payment drop: many users don’t have a strong reason to return until the next billing cycle. The core bottleneck was reward fatigue—rewards feel unclear, effort-heavy, and low predictability at the “Redeem → Feel Value” stage. I proposed a “Guaranteed Value Rewards + Instant Redeem” experience that makes reward value immediately understandable (coins → ₹ clarity) and enables fast post-payment redemption (“Claim in 10 seconds”). To validate impact, I defined an activated-user metric for week 1, designed engagement loops, and created a structured A/B experiment plan with hypotheses, success metrics, and guardrails.

ClearMind is a proactive healthcare solution designed to bridge the gap between home-based wellness and clinical neurology. Project Status: This project is currently in the Ideation and Rapid Prototyping phase. To demonstrate the core value proposition and user journey quickly, I utilized a Vercel-based wrapper, allowing for immediate feedback on the UI/UX and AI logic without the overhead of a full production deployment. The Problem: Traditional neurological assessments are often reactive. For millions globally, early signs of cognitive decline go unnoticed because frequent, non-invasive monitoring tools aren't readily available. The Solution: I conceptualized and prototyped a SaaS platform that utilizes AI-driven voice biomarkers to detect subtle changes in speech stability, cognitive load, and vocal clarity—often the earliest indicators of neurological decline. Unique Value Proposition: Unlike standard trackers, ClearMind translates raw biometric data into Physician-Ready Clinical Reports. It empowers caregivers with longitudinal trend analysis and provides doctors with a data-backed baseline for more accurate consultations.
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